Protein, not positioning.
Too many bars start with the candy-bar brief and ask protein to justify the label. Prestige starts from the other end: the macro brief.
Menu
WHAT WE MEAN
A real protein bar.
The word protein is easy to print. A bar should have to earn it.
Every calorie has a job.
We are developing Prestige around a deliberate protein-to-calorie standard. Protein leads. Calories stay disciplined. Taste and texture still have to deliver.
For the label readers.
For people who train, track and turn the pack around before they believe the headline. People who expect the numbers to matter.
THE STANDARD
Not a candy bar borrowing the language of protein.
A bar being built to earn the name.
Prestige remains in development. Final formula, nutrition, claims and availability are not yet confirmed.